The UK's dedicated distribution partner for Fragrance and Beauty brands.
Who We Are
A dedicated partner for emerging fragrance and beauty brands — providing the infrastructure, insight, and relationships needed to scale with confidence. From concept to shelf, we accelerate every stage of your brand's journey.
Rooted in a passion for excellence, we're the trusted partner of some of the UK's most forward-thinking retailers — spanning e-commerce, independent retail, and large bricks-and-mortar operations.
countries reached via founder brands
category experience
tier-one UK retailer relationships
Founder
Michael is a co-founder with over 18 years of experience in the fragrance and beauty industry. He honed his expertise working within the parallel market for one of Europe's leading beauty wholesalers, before rising to Head of Sales and becoming the driving force behind a business turning over £50m+. Most recently, Michael held a senior role at the UK distributor for Armaf — one of the biggest fragrance brands to emerge from the Middle East.
Our Story
Founded in 2026, the Fragrance & Beauty Lab was born from a passion to bring exceptional, innovative beauty and fragrance products to the UK market.
In partnership with Fragrance World — a prominent Dubai-based perfume house renowned globally for making luxury scents accessible without compromise — we proudly launched Street Origins to the UK market in Spring 2026.
Through operational excellence, commercial reach, and a genuine passion for collaboration, the Fragrance & Beauty Lab is the ideal distribution partner for brands looking to make their mark in the UK.
Trusted by the UK's leading retailers
What We Do
Direct relationships with the UK's top retailers across grocery, pharmacy, department stores, and e-commerce.
Category insight, merchandising, and pricing strategy that gets your brand on shelf — and keeps it there.
From concept to launch, we work alongside founders to shape product, packaging, and positioning for the UK market.